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6 eco-friendly gestures to adopt

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Eco-friendly tourism

Our Commitments

For tourism that respects our region
Because our destination is a heritage to be preserved and shared, we are committed to tourism that is more responsible, more local and accessible to everyone.


Protecting our environment

Act today to protect tomorrow.

We limit our day-to-day impact and raise our visitors’ awareness of protecting the environment.

  • Reducing waste
  • Conserving water
  • Managing our energy consumption
  • Respecting natural areas

Encouraging soft mobility

Take the time to explore differently.

We encourage getting around on foot, by bike and by public transport to explore our region in a different way.

Buying local

Keeping our region alive.

We showcase the people who bring our destination to life: producers, craftspeople, shopkeepers, restaurateurs and local know-how.

  • Local products
  • Producers
  • Local shops
  • Short supply chains
  • Craftspeople and know-how

The markets

Discover the local markets and let yourself be won over by the flavours of the region, while supporting short supply chains, local producers and more responsible consumption.

  • Thursday morning in Hautvillers
  • Friday morning in Aÿ-Champagne
  • 2nd Saturday of the month in Champillon

Supporting our partners

Together, moving toward more responsible tourism.

We support our partners in their efforts and highlight their initiatives for the environment, accessibility and the local economy.

  • Environmental initiatives
  • Waste reduction
  • Soft mobility
  • Water and energy savings
  • Awareness-raising and sharing best practices

Tourism accessible to all

Because everyone deserves a holiday.

We work with our partners to improve the welcome given to people with disabilities and to make tourist information more accessible.

Respecting our region

Discover, share and preserve.

We promote tourism that respects residents, landscapes, heritage and biodiversity.

  • Respecting nature
  • Preserving our heritage
  • Respecting residents
  • Protecting biodiversity
  • Leaving no trace

Our ambition

Tourism that benefits everyone

Protecting our environment, supporting our local economy, making our destination accessible and offering visitors an authentic experience.

Because responsible tourism is a collective effort, every action counts.

Professionals • Residents • Visitors • Tourist Office

Together, let’s make our destination a place that’s good to live in, discover and visit.


Labels and initiatives

Committed professionals by our side

Some professionals in our destination take part in recognised initiatives to improve the quality of their welcome, protect the environment or make their services accessible to everyone.

These labels and marks make it easier for visitors to identify establishments that have chosen to go further in their commitments.

La Clef Verte (Green Key)

La Clef Verte logo

A label for more environmentally friendly tourism.

La Clef Verte recognises accommodation and restaurants committed to an environmental approach.

Labelled establishments implement actions concerning in particular:

  • water management;
  • energy control;
  • waste reduction and sorting;
  • responsible purchasing;
  • maintenance and the products used;
  • raising awareness among customers and staff.
Official website: laclefverte.org

EU Ecolabel

EU Ecolabel logo

The European Union’s official environmental label.

The EU Ecolabel recognises products and services that meet demanding environmental criteria.

In the tourism sector, it can apply in particular to accommodation providers. It takes into account the environmental impact of the service throughout its life cycle.

Valeurs Parc

Valeurs Parc naturel régional logo

A commitment to responsible tourism rooted in the local area.

The Valeurs Parc mark recognises professionals who share the values of Regional Nature Parks.

It highlights in particular:

  • protecting the environment;
  • the local economy;
  • ties to the local area;
  • quality of welcome;
  • tourism that respects heritage and residents.

Écotourisme Label

Écotourisme label logo

A commitment to sustainable, responsible tourism that respects the region.

The Écotourisme label, run by ADT Marne, recognises professionals committed to a tourism approach that factors in environmental, economic and social concerns.

It highlights in particular:

  • protecting the environment and natural resources;
  • reducing consumption and waste;
  • promoting local products, know-how and stakeholders;
  • ties to the local area and discovering local heritage;
  • attentive, quality service for visitors;
  • accessibility and welcome for all, including people with disabilities;
  • tourism practices that respect the region and its residents.

Destination d’excellence

Destination d'excellence logo

A commitment to a quality, sustainable and accessible welcome for all.

The Destination d’excellence label recognises tourism establishments committed to a process of quality and continuous improvement, with particular attention to visitor experience and satisfaction.

It highlights in particular:

  • the quality of welcome and services;
  • listening to and satisfying customers;
  • accessibility for people with disabilities;
  • taking environmental concerns into account;
  • implementing more responsible practices;
  • continuous improvement of services;
  • quality, inclusive tourism that respects both visitors and the region.
Label managed by Atout France: atout-france.fr/fr/destination-dexcellence

Accueil Vélo

Accueil Vélo logo

Making cycling stays easier.

The Accueil Vélo mark identifies professionals who offer a welcome and services suited to cycling tourists.

It can apply in particular to:

  • accommodation;
  • restaurants;
  • bike rental and repair shops;
  • attractions and leisure sites;
  • tourist offices.

Professionals commit to offering services suited to the needs of cycling travellers.

Tourism & Disability

Tourism & Disability (Tourisme & Handicap) logo

A welcome adapted for people with disabilities.

The Tourism & Disability mark identifies tourist establishments and facilities that are accessible to people with disabilities.

It covers four main types of disability:

  • Physical disability
  • Visual impairment
  • Hearing impairment
  • Mental disability

The mark gives visitors reliable information about the accessibility conditions of sites and services.

Official website (managing association): tourisme-handicaps.org

Vignobles & Découvertes

Vignobles & Découvertes logo

A wine destination to discover in a different way.

The Vignobles & Découvertes mark identifies a destination offering a complete tourism experience centred on vineyards and wine.

It brings together various stakeholders:

  • estates and producers;
  • accommodation;
  • restaurants;
  • cultural and tourist sites;
  • activities and leisure;
  • tourist information services.

It makes it easier to discover the vineyards and their know-how.

Official website (Atout France): vignobles-decouvertes.com

How to recognise committed professionals

On our website and in our tourism materials, labels and initiatives are indicated by their logos.

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